Hayden Golf - Canada's Golf Experts


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What we can do for your Course?

The golf buiness is a competitve industry and you need an edge to be successful. Our experts can provide essential buiness advice to put your operation in the correct market position to be a leader!

We can provide you with these services to streamline your operation to be more profitable:

Demographic Analysis
Who really is your customer? Or should be – given the demographics of your marketplace? Have the demographics changed faster than you have? What you should know about your customers…and prospective customers.

Member/Guest Surveys
What does the customer want? Often it’s not what you think. What you want to be and what the customer’s expectations are must be consistent so you can get the PRICE/VALUE equation correct. We show you whom to ask, what to ask and how to ask it to optimize the value of surveys.

Competitive Market Analysis
How to objectively identify your main competitors – Are you competitively comparing your course to the right courses in your marketplace?

Property SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
How you stack up compared to your competitors and compared to what your demographic customer wants – how to identify and take advantage of opportunities to improve your competitive positioning – and how to identify the threats to your success.

Product Pricing/Positioning
Get it right – or else. Are you positioning your course and managing the pricing based on knowledge and careful analysis, or on what you did last year or what you "think" the market conditions are? This is fundamental to your success and yet it’s so often based on incorrect, old, skewed, incomplete or misinterpreted information…or just plain guesswork. We help ensure you’re making informed decisions in every area of positioning and pricing.

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Business Planning Services

Mission/Vision
To build a successful business plan, you must be confident that your mission is dead on. Is your mission consistent with your positioning? Some owners think this is just warm and fuzzy language that means little, but in today’s marketplace that’s dangerous thinking. This is the bedrock foundation for how you run your course. We make certain it accurately reflects your positioning.

Operating Principles
Developing guiding principles for how you conduct every facet of your daily operations is essential…and how consistently they match your mission/vision will often determine your chances for lasting success. This is not a meaningless exercise in semantics. This is core to operational success.

Organizational Structure
Developing an organizational chart sounds easy, but it’s not. The person who really runs your business is the customer. Deciding how to hire, assign and train pros to best meet customer needs is an analytical process. Finding a strong golf pro is essential. But it just begins there in determining what personnel experience and skills are needed to provide a competitive edge in serving customers.

Fiscal Budget Analysis
For so many courses, budgeting begins with determining how much they have to cover and then figuring how much revenue each revenue stream needs to produce to cover the "nut" and show a profit. The thought process must be much more analytical than that. We help you construct a short-term and long-term revenue model that is based on real data and a realistic revenue mix that fits your specific market position…and maximizes profitability.

Goal Oriented Action Plans
How do you confidently reach your profitability goals? What action steps must be taken to best ensure success? Every actionable item must be assessed for timing and deadline dates…and who is responsible for it – from pricing to promotion, customer service and more – each action item must be evaluated as to its role in achieving your goals.

Capital Improvement Investments
Does your course and amenities fit your positioning? Investment in capital improvements must be evaluated as to their potential for increasing profitable revenue and protecting your competitive edge in the marketplace. We help you make informed decisions on capital investment.