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Marketing Services
Great Creative!
Great advertising can drive business in golf as effectively as in other businesses. However, the same old-same old won’t cut it in today’s highly competitive golf marketplace. You must separate yourself from your competitors. Ads require innovation and often must challenge convention. We know which rules to break…and we never settle. Yet even the most powerful ideas so often lose their power with poor execution and follow-through. We work collaboratively with clients day-in-day-out to solve problems and attack opportunities.
Creative Services:
- Full-service computer graphics – PowerMac workstations enable our exceptional designers to develop the great creative you demand – on time and on target. Creative is great only if it sells. Our creative sells.
- Broadcast production
- Video production – over 300 commercials and videos produced and directed
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Media Services:
- In-depth research
- Effective media plan development
- Media placement and systematic follow-up
- Post-buy analysis
Sales Promotion:
- Event planning
- Design and production of banners, posters, signs, displays
- Design and acquisition of incentives and specialty advertising items
- Multimedia - interactive CD-Roms
- Direct response – from database development and modeling to producing mailing materials, tracking and analysis
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